CASE STUDY – BRODERICK’S APP AND M&MS

THE BIG BRODERICK’S APP AND M&MS GIVEAWAY

When Mars Confectionery and Broderick’s put our heads together to reward purchase, we decided to go big.  We decided to go bold.

That’s why one lucky M&Ms maverick won a trip of a lifetime to the Big Apple when they bought with Broderick’s Pay 4 Vend.

ACTIVATING A TRANSATLANTIC ADVENTURE

This big bucks competition:

• Boosted Broderick’s sales of M&Ms by 15 per cent throughout the lifetime of the 3 month long competition.
• Sales remained 11 per cent higher than baseline for 4 months after the prize – thanks to consumer goodwill we built.
• Prize winner was publicised on Broderick’s big screens across our Media Vend machines.

 

 

Mature MBA student, Matthew Cutler, the winner of this amazing prize, said: ‘’I just couldn’t believe it was me!  I thought nobody ever won big prizes like this, but now I look out for them and enter all the time.  Absolutely awesome.  Thank you Broderick’s, and M&Ms.’’