Vending machines at Manchester Metropolitan library and business school have been rewarding loyalty by giving away tickets to see Hardwell Live and Ed Sheeran. The newly devised Broderick App randomly rewards individuals with a gift. Every time a student makes a purchase using the app a virtual raffle ticket is generated and Broderick’s randomly select the winners.
Ed Sheeran and Hardwell provided the prizes for the Broderick Launch of the app pay4vend which created a social media frenzy. Tickets were given away to the two biggest events over the Easter period. This spiked both the App downloads and our social media channels. Broderick’s reached over 250.000 people generating over 1500 shares and likes and we were told the best is yet to come as the prizes promise to get bigger and better.
John Broderick commented “It’s one of the features on our new app played out on our media screens, a fantastic incentive to launch our new app which we plan to extend across all our Universities and colleges come September with the promise of even bigger prizes.”