Complete Control: Introducing Broderick’s Operated Vending Service.
Voted the UK’s best vending operating company, Broderick’s is recognised as the industry’s standard bearers when it comes to operating a managed vending service.
That Broderick’s management team is in complete control is evident as soon as you walk into our operation at Alphapoint, for instance.
We start early in the morning and continue throughout the day into the evening – seven days a week. The first vehicles move at 03:00 and as the day progresses, more and more come online before the office opens at 07:00 and the working day begins…
All the services calls and all the machine visits made by our team are monitored real time on-screen and all vehicles – and phones – are tracked.
The management system we use gives an in-depth analyses of exactly what’s going on in our operation, from machine product sales, vehicle and traffic movement; stock control and cash reconciliation to hourly sales and method of payment.
Vendman, Streamware and Masternaut are important tools at our disposal and are very much a part of our management team. Added to that our most valuable asset – our people – and you’ll appreciate how we are able to provide full, individual accountability on any one of our machines.
Our people are highly motivated and they enjoy their jobs. They average between 15-17 site visits every day to maintain hygiene. We pride ourselves on having the cleanest machines in the business, not least because cleanliness and hygiene are paramount in delivering drinks that are consistently high-quality. We have a rigorous cleaning regime both inside and outside the machines. In fact, our company bonus scheme revolves around hygiene, with daily, weekly, fortnightly and monthly procedures that must be completed. On top of that, staff are required to photograph each machine, every time it is visited. Not only are these photographs studied by management, each operative is also spot-checked on a regular basis.
High hygiene standards give consumers the confidence to use a machine and what’s more, we believe that the fact our consumers know our merchandisers are on top of their game actually boosts sales.
Our Product Range
We are effectively workplace retailers, so eliminating ‘menu fatigue’ is essential. We avoid this by bringing in the latest products as well as best-sellers, thereby maximising sales opportunities. Our data analysis indicates that, at different times of the day, our consumers crave different products. Our vending offer reflects this and therefore provides for the needs of all the people on site, all the time.
The introduction of Mediavend on our touch-screen machines has created a real buzz around workplace vending, with traditional brands such as CCE Coca Cola, Vimto, AG BARR; Cadbury’s, Nestle, Walkers and Pepsico quick to take advantage media vend and the additional sales it brings.
New brands in vending are also sourced and encouraged. For instance, Burts Crisps (responsible for Guinness crisps); Levi Roots and Lindt Chocolate. Our ‘Better For You’ range is growing too, thanks to burgeoning consumer demand.
Broderick’s continually sources exciting, new, alternative products and with our large and well-situated, Medivend enabled machine park, we are a great test bed for a product launch.